We started GeekFest in 2007 at Optiva. It actually didn't start as anything official. It was just... It was actually an official study group. We were studying Ruby refactoring, a draft of the book that was being worked on at the time. And there was about three apprentices and a kind of part-time contractor, Victoria Wang, at Optiva at that point. And it was just a time for us to sit down and get away from our code a little bit. You were doing Java most of the time. Actually at that time. Yes. We were all learning Ruby. So I'd been doing Ruby for a number of years, but that was like my first full-time year in Ruby. This was 2000... Actually, I guess it would have been the year before that. But anyway, it started as a study group around this book. But as time went on, it just kind of morphed into more general discussion. And then we'd have people from Optiva who were out at clients come in and give talks. Mm-hmm. I remember when Andy came and gave a talk on Scala later in 2007, and we got into a habit. We would just all go out and grab sandwiches from Jimmy John's or something beforehand, and then come back and either hack on code a little bit, like fun code, or we'd discuss a book, or we would have a presentation. So it sounds kind of like an auspicious beginning to something that's now a packed house in a mini-campus.

I've noticed that over the years that lots of development shops have... It's a healthy thing to have a lunch and learn, but like you're saying, it's morphed.

I mean, even the years that I've gone, it's gone from being a few people around a table to a filled room to the room is overfilling, and that's just when it was still Optiva. It's just kind of interesting, though, when you started to open up... I mean, I remember coming before I joined Optiva, coming to GeekFest, and it wasn't quite public, but it wasn't totally... Well, yeah. I mean, so ever since the very beginning, we've always been open to outside people, people that weren't at Optiva and now at Groupon. We've always been open to people coming. It's just we haven't ever had a huge reason to promote it a lot. We still don't, because we still don't. We always run out of room very quickly. So, yeah, it's always been available to anybody. About a year after we've been... After doing it, we did a bunch of kind of feedback and surveys for people inside of Optiva and quickly realized that GeekFest had become this very, very important part of what we were. And at that point, we were like, "Okay, well, this has actually become like this kind of perk-benefit sort of thing, and so we should actually start buying lunch. Let's get out of this habit of people having to run out and grab lunch and come back. Let's just get lunch ordered. " Yeah. So we started doing that, and that still goes on today. 80 people or so are sometimes over that. And some people are from the outside. It's not just internal only. And that's one of the things with the acquisition. It went from being a tight-knit group that had kind of formed its own identity around GeekFest. And it was something, I can speak to this, that was of great concern coming into Groupon and getting acquired by a large company. I mean, most outside user groups are kind of independent. And they operate. Whereas GeekFest was really identified with Optiva and seeing Optiva get acquired. And you persevered through that, even though I was really worried. But it has grown. It has changed.

It's definitely changed.

I mean, why do you think that even though it's so much bigger now, that it's still – how are you keeping the spirit? That's what I'm trying to say. So, yeah, I think the spirit of GeekFest has always been a place – it grew into – the spirit of GeekFest started off as just like some people learning some stuff together. But over the years, I think the most consistent theme or spirit has been a place to go – a fairly safe place to go and practice presentations or use this group as a space. And I think that's what's really important. And I think that's what's really important. And I think that's what's really important. And I think that's what's really important. And I think that's what's really important. And I think that's what's really important. And I think that's what's really important. And I think that's what's really important. And I think that's what's really important. And I think that's what's really important. And I think that's what's really important. 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And I think that's what's really important. And I think that's what's really important. And I think that's what's really important. And I think that's what's really important. And I think that's what's really important. And I think that's what's really important. And I think that's what's really important. Thanks, Mike.