Mike Hall
Principal Software Engineer
- Location Chicago, IL
- Email mike@just3ws.com
- Phone (847) 877-3825
- Web just3ws.com
- LinkedIn linkedin.com/in/just3ws/
- GitHub github.com/just3ws
Role & Career Context
Detailed experience breakdown, architectural achievements, and related archival artifacts.
Senior Backend Developer
Led backend stability, performance, and modernization for high-traffic Rails products, improving full-text search, campaign delivery pipelines, and data layer reliability while systems remained under production load.
- Search Infrastructure Simplification: Replaced legacy external search clusters (Sphinx) with native MySQL full-text search and optimized relational indices, eliminating external service dependencies and reducing platform infrastructure footprint.
- High-Volume Messaging Pipelines: Designed and validated asynchronous batch delivery pipelines via SendGrid and Sidekiq, enforcing IP warmup protocols and deliverability safety for large-scale campaign operations.
- Data Engine & Analytics: Engineered complex relational analytical queries across multi-million row content catalogs, powering real-time data visualizations and international media publishing.
- Zero-Downtime Platform Upgrades: Led Ruby and Rails framework upgrades across multiple core applications, sequencing database migrations and dependency updates to maintain uptime during platform modernization.
Skills: Ruby on Rails, MySQL, Full-Text Search, Redis, Sidekiq, SendGrid Async Pipelines, Data Analytics & SQL, CI/CD, System Observability, Backend Architecture