Mike Hall

Staff Software Engineer

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Role & Career Context

Detailed experience breakdown, architectural achievements, and related archival artifacts.

CTO

KloboMedia | Remote | -

Owned end-to-end platform architecture, leading high-throughput data integration for an early-stage social media startup. The product, TheSocReport, ended when the upstream data taps closed: Twitter's firehose shutdown and the closing of Facebook's and Instagram's user-intelligence APIs removed the inputs the analytics depended on.

  • Architected a social analytics platform integrating Twitter, Facebook, and Instagram APIs, delivering unified audience engagement metrics.
  • Designed an asynchronous ingestion pipeline using Sidekiq Enterprise and Redis, processing real-time social streams under burst traffic.
  • Implemented a PostgreSQL JSONB document storage architecture, allowing fast schema evolution across heterogeneous third-party API payloads.
  • Automated multi-cloud deployment pipelines across Heroku and AWS, establishing reproducible staging and production infrastructure.

Skills: Ruby, Ruby on Rails, PostgreSQL, Redis, Sidekiq, Amazon RDS, Heroku, DigitalOcean, Twitter API, Facebook Graph API, Instagram API