Mike Hall

Technical co-founder/CTO (concurrent) responsible for all technology decisions, architecture, and product delivery. Built a customer-serving social media analytics platform from inception through deployment under evolving third-party API constraints.

• Architected and built complete social media analytics platform integrating Twitter, Facebook, and Instagram APIs to aggregate cross-platform insights for agency clients.
• Designed high-throughput data pipeline using Sidekiq Enterprise to process social media patterns and generate actionable recommendations.
• Implemented PostgreSQL JSONB storage strategy enabling flexible querying of heterogeneous social media data without schema migrations.
• Built and secured production infrastructure across DigitalOcean, Heroku, and Amazon RDS with automated deployment pipelines.
• Led product development and coordinated with design consultants to deliver customer-facing analytics interface and administrative reporting tools aligned to founder and investor expectations.
• Managed external teams to accelerate UI delivery while maintaining architectural consistency.

Skills: Ruby, Ruby on Rails, PostgreSQL, Redis, Sidekiq, Amazon RDS, Heroku, DigitalOcean, Twitter API, Facebook Graph API, Instagram API, New Relic, Rollbar